"Born in the 80’s I grew up listening to hardcore music, skating and hanging out with the graff kids. This combined with the nostalgia of 80’s cartoons, video games and the frustration with the lack of quality graphic tees. The seeds were planted.

In 2018 I decided to start an online store as a side hustle while working as touring Lighting Tech. Covid hit and sales skyrocketed, while the concert touring job became non-existent. It forced me to take the scary plunge of going all in with the clothing brand. Sales became steady and I had the opportunity to open a brick & mortar store in St Kilda. My brother spent lock-downs teaching himself how to screenprint while I focused on the brand building.

5 years later I now use 4 incredible artists and have formed great relationships with them and they have become the backbone of the business. We print and ship all items ourselves from the Melbourne store straight to your door."

Much Love

- Mike